The other day, I was explaining a hope I had for my business as I was opening a stack of mail. My well-meaning-but-wet-blanket husband repeated his favorite quote, “Hope is not a strategy.” At that moment, I opened an envelope that contained a check from a person I had reached out to with a business...
Tag: marketing
Cut Through the Confusion – My Self-Publishing Blueprint
We interrupt our regular program to bring you this important message . . . It’s finally here! After months of hard work, my Self-Publishing Blueprint is finally on the market. This product is the culmination of my 15 years of experience as a successful self-published author and self-publishing coach. It was designed to help you...
Why You Should Ignore Their Pain Points
As an author-entrepreneur I’ve attended many a class and read many a book on sales and marketing. So often I’m told that the first step in selling your products or services is to identify your buyer’s pain point, then you explain how your product or service is the solution to their pain. Every time I...
Are We Artists or Salesmen?
There’s never been a more interesting or a more challenging time to be an artist. So many new avenues have opened up to us and choosing the arts as a profession is no longer looked down upon (at least not as heavily as it once was). But now, with so many of us working or...